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Our Brand Story

At Vir Jewels, we bring you the finest in diamond jewelry, combining generations of expertise with modern craftsmanship. Based in the heart of New York City, our third-generation family business has been a trusted name in the jewelry industry for over 40 years.

Our Legacy

Established by our family decades ago, Vir Jewels has grown from a small local name to a renowned online diamond jewelry brand. In 2008, we expanded our horizons by launching our online store, allowing us to share our exquisite collections with customers across the United States and around the globe. Since then, we have proudly shipped over 400,000 products worldwide.

"Our long-standing commitment to integrity and customer satisfaction is the cornerstone of our legacy." -- Mr. Vora (

Our Commitment to Quality

We are well known for our stunning range of high-quality jewelry and competitive prices. What sets us apart is our commitment to excellence and value. By manufacturing all of our products ourselves, we can closely monitor and ensure the quality and craftsmanship of each piece, maintaining a consistently high standard across our entire jewelry range.

We adhere to the highest standards in the industry, ensuring that every diamond you purchase from us is meticulously graded for its cut, clarity, color, and carat weight.

Manufacturing Excellence

Most of our gold and diamond jewelry is expertly crafted right here in New York City. Our state-of-the-art manufacturing process allows us to offer beautiful, high-quality pieces at amazing prices. This hands-on approach not only guarantees exceptional quality but also allows us to bring you the latest designs and trends in the world of diamond jewelry.

At Vir Jewels, we adhere to industry best practices to ensure the highest standards of craftsmanship and quality. We follow the guidelines set by leading industry bodies, ensuring that each piece meets rigorous standards for durability and beauty.

"Quality is never an accident; it is always the result of intelligent effort," a principle we embrace in every aspect of our production. Our artisans are skilled in the latest techniques and are committed to continuous improvement, ensuring that every piece of jewelry we create is a masterpiece.

We also prioritize ethical sourcing and sustainability in our manufacturing process. Our diamonds are sourced in accordance with the Kimberley Process, ensuring they are conflict-free and ethically mined. By maintaining transparency in our supply chain, we uphold our commitment to responsible jewelry production.

Incorporating cutting-edge technology and traditional craftsmanship, we strike a perfect balance between innovation and timeless elegance. Our dedication to excellence is evident in every piece of jewelry we produce, making Vir Jewels a trusted name in the diamond industry.

Our Promise to You

At Vir Jewels, customer satisfaction is our top priority. We offer free US ground shipping on all orders, with most items shipped within 24-48 hours. Our efficient delivery and exceptional customer service ensure a seamless shopping experience from start to finish.

We understand the significance of every purchase you make with us, which is why we meticulously craft each piece of jewelry with the utmost care and attention to detail. Our passion for excellence drives us to continually innovate and improve, ensuring that every Vir Jewels creation is a testament to our dedication to quality craftsmanship.

Thank you for choosing Vir Jewels. We are honored to be a part of your special moments and celebrations with our timeless and exquisite jewelry!


For any inquiries or assistance, please feel free to contact us. We look forward to hearing from you!